多元化经营三维模型及多元化经营的几个命题

过去10年中有关公司多元化利弊的讨论很多.该文首先对前人有关公司多元化的文献进行介绍,在此基础上提出企业多元化经营的难度模型,并据此给出了关于多元化经营的几个命题.作者认为,多元化经营的维度应包含业务、空间与功能三个方面,其经营难度随三个维度的多元化程度高低及其组合而定.多元化经营是现代工商企业的特征,是大企业的基本生存方式,其成功与否取决于内外部环境、决策及其执行等因素.

Three-dimensional Model of Diversification and Several Propositions on Diversification

There is a lot of discussion on the pros and cons of diversification during the last ten years. This paper makes a review of literature on diversification, proposes a three dimensional model of diversification, and provides several propositions on diversification accordingly. It argues that dimensions of diversification should include three aspects: business, region and function. The difficulty of diversification is associated with the level of diversification. Operating in diversification is one of the characteristics of modern industrial and commercial enterprises. Its success depends on factors such as the domestic and foreign environment, decision making and execution.