| 地方电视台自办栏目策划、管理和经营的探索与思考 |
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| 引用本文： | 丁贻平.地方电视台自办栏目策划、管理和经营的探索与思考[J].西昌学院学报(社会科学版),2006,18(1):98-100. |
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| 作者姓名： | 丁贻平 |
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| 作者单位： | 凉山电视台 四川西昌615000 |
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| 摘 要： | 地方电视台自办栏目是电视台整体节目中的重要组成部份,也是电视台自身形象宣传和制作水平的集中体现。本文就如何加强地方电视台自办栏目的策划、管理和经营提出一些可操作性的建议,供地方电视工作者参考。
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| 关 键 词： | 电视 栏目 经营 |
| 文章编号： | 1673-1883(2006)01-0098-03 |
| 修稿时间： | 2005年12月1日 |
Exploration of the Planning, Management and Marketing of Local Television Programs |
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| DING Yi-Ping.Exploration of the Planning, Management and Marketing of Local Television Programs[J].Journal of Xichang College :Social Science Edition,2006,18(1):98-100. |
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| Authors: | DING Yi-Ping |
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| Abstract: | The local television program is the important constituent of the whole program of the television station, also is the image propaganda of the TV station itself and the avatar of the program production level. This article proposes some operational suggestions about how to strengthen the planning, management and marketing of local television station programs , as a reference for the local television workers. |
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| Keywords: | Television Program Management |
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