| 基于灰色理论的快餐店满意度综合评价 |
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| 引用本文： | 李宝库,田佩佩.基于灰色理论的快餐店满意度综合评价[J].辽宁工程技术大学学报(社会科学版),2012(5):458-460. |
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| 作者姓名： | 李宝库 田佩佩 |
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| 作者单位： | 辽宁工程技术大学营销管理学院 |
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| 基金项目： | 国家自然科学基金资助项目(71172218);辽宁省优秀人才基金资助项目(2009R31);辽宁省社会科学规划基金资助项目(2009A343) |
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| 摘 要： | 针对多层次评价体系中存在主观因素影响评估结果的客观性与精确性问题,采用灰色理论与多层次综合评价相结合的方法,对信息不完全确知的样本系统进行白化,有效解决快餐店满意度评价信息的不确定问题。并通过该评价模型应用实例分析快餐店满意度评价的实施情况。
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| 关 键 词： | 客户满意度 灰色理论 综合评价 快餐店 满意度 |
Comprehensive assessment of customer satisfaction with fast food restaurants based on grey theory |
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| LI Baoku,TIAN Peipei.Comprehensive assessment of customer satisfaction with fast food restaurants based on grey theory[J].Journal of Liaoning Technical University(Social Science Edition),2012(5):458-460. |
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| Authors: | LI Baoku TIAN Peipei |
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| Institution: | (School of Marketing Management,Liaoning Technical University,Huludao 125105,China) |
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| Abstract: | In view of subjective factors’impacts on the objectivity and accuracy of evaluating results in multi-level evaluating system,multi-level evaluating system theory and grey theory were adopted to whiten the sample systems with uncertain information,which effectively solved the problem of uncertainty in assessment information of customer satisfaction with fast food restaurants.Actual assessments were analyzed of customer satisfaction with fast food restaurants based on real cases and this assessment model. |
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| Keywords: | customer satisfaction grey theory comprehensive evaluation fast food restaurant satisfaction |
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