| 论摄影广告的优势与艺术特征 |
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| 引用本文： | 张友明. 论摄影广告的优势与艺术特征[J]. 郑州轻工业学院学报(社会科学版), 2002, 3(2): 51-53 |
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| 作者姓名： | 张友明 |
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| 作者单位： | 湖南师范大学,装潢设计系,湖南,长沙,410006 |
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| 摘 要： | 摄影广告是现代广告家族中出现较早的一种广告形式 ,它作为一种商品信息越来越密切地联系着商品与消费者。摄影广告具有制作灵活性强与媒体选择面宽的优势 ,优秀的摄影广告应该具有明确的商品性、独特的创意性、强烈的审美性等艺术特征
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| 关 键 词： | 广告 摄影 商品性 |
| 文章编号： | 1009-3729(2002)02-0051-03 |
| 修稿时间： | 2002-03-12 |
On the advantage and artistic feature of film advertisement |
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| ZHANG You ming. On the advantage and artistic feature of film advertisement[J]. Journal of Zhengzhou Institute of Light Industry(Social Science), 2002, 3(2): 51-53 |
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| Authors: | ZHANG You ming |
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| Abstract: | Film advertisement is a comparatively early development in the family of modem advertisement.It connects the commodities with the consumers more and more as a form of commodity information.It has the advantage of flexibility in making and selectivity in media.A good film advertisement should be of such artistic feature:definite commodity nature,unique creativeness and strong aesthetic character. |
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| Keywords: | advertisement film commodity nature |
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