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| 中小企业合作营销绩效评价指标及理论模型研究 | |
| 引用本文： | 冷小黑,张小迎,郭锦墉. 中小企业合作营销绩效评价指标及理论模型研究[J]. 江西农业大学学报(社会科学版), 2008, 7(4): 112-114,144 |
| 作者姓名： | 冷小黑 张小迎 郭锦墉 |
| 作者单位： | 1. 江西农业大学园林与艺术学院,江西南昌330045;宜春学院经济管理学院,江西宜春336000 2. 宜春学院经济管理学院,江西宜春,336000 3. 江西农业大学经贸学院,南昌江西,330045 |
| 摘 要： | 为了应对激烈的市场竞争，申小企业间进行了各种形式的合作营销，以提升企业的竞争能力。合作营销给中小企业带来了诸多的优势，对其绩效及时而客观地进行评价可以更有效地促进企业间的合作营销，通过建立一套反映合作营销绩效的二级指标体系，构建一个评价中小企业合作营销绩效的模糊综合评价模型，以促进中小企业合作营销。 |
| 关 键 词： | 中小企业 合作营销 模糊综合绩效评价 |
A Chievement Evaluation Index and a Theoretical Model on Co-marketing in Small and Medium Enterprises |
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| LENG Xiao-hei,ZHANG Xiao-ying,GUO Jin-yong. A Chievement Evaluation Index and a Theoretical Model on Co-marketing in Small and Medium Enterprises[J]. Journal of Jianxi Agricultural University(Social Science Edition), 2008, 7(4): 112-114,144 | |
| Authors: | LENG Xiao-hei ZHANG Xiao-ying GUO Jin-yong |
| Affiliation: | LENG Xiao-hei1,2 ZHANG Xiao-ying2,GUO Jin-yong3 (1.College of L,scape , Art,JAU,Nanchang 330045,China,2.College of Economics , Management,Yichun University,Yichun 336000,3.College of Economics , Trade,China) |
| Abstract: | To adapt to the firece competition in market and promote their competitiveness,small and medium enterprises have carried out various co-marketings,which has brought them many advantages.A prompt and objective appraisal of their achievement can promote co-marketing more effectively.This article establishes a two-level targets system which reflects co-marketing achievements,then constructs a fuzzy comprehensive achievement evaluation theoretical model on the co-marketing achievements of small and medium enter... |
| Keywords: | small and medium enterprise co-marketing fuzzy comprehensive achievement evaluation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |