供电企业的营销策略研究

电力营销是供电企业的核心业务,电力营销工作的质量关系到供电企业自身的存在和发展。选择恰当的营销策略对搞好电力营销工作至关重要。基于供电企业的特殊性,其营销策略应该从产品策略、价格策略、促销策略、服务营销策略、技术营销策略和社会营销策略几方面着手。

Study on Marketing Strategy of Power Utilities

Power marketing is the core business of power utilities.The quality of this work is closely re- lated to the survival and development of power utilities,therefore choosing appropriate marketing strate- gy is crucial to it.In view of the characteristics of power supply utilities,the marketing strategy should be strengthened in the following aspects:product strategy,price strategy,promotion strategy,service marketing strategy,technology marketing strategy and social marketing strategy.