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公示语中的隐喻解读
引用本文:陈丽,龚维国. 公示语中的隐喻解读[J]. 中南林业科技大学学报(社会科学版), 2014, 0(6): 148-150
作者姓名:陈丽  龚维国
作者单位:湖南农业大学外国语学院
基金项目:湖南省教育厅项目:“湖南省环保类公示语的语用及汉英翻译研究”(编号:12C0179)
摘    要:广义的隐喻是人类认知方式,是两个语义场之间的语义映射。公示语虽然"字义浅显",但同样具有隐喻机制。公示语的隐喻基于语义顺应,在跨域投射中逐渐产生语义冲突,最终在解决语义冲突的过程中,形成新的隐喻意义。身体体验成为跨域投射的基础。正确解读公示语中的隐喻,需要把握公示语的告知,劝说和警示功能。

关 键 词:隐喻  告示语  认知

Metaphors in Sign Language
CHEN Li;GONG Wei-guo. Metaphors in Sign Language[J]. Journal of Central South University of Forestry & Technology(Social Sciences), 2014, 0(6): 148-150
Authors:CHEN Li  GONG Wei-guo
Affiliation:CHEN Li;GONG Wei-guo;College of Foreign Languages, Hunan Agricultural University;
Abstract:Generalized metaphor is cognitive manner of human being, as well as semantic mapping between two semantic domains. Although sign language is "simple and obvious in word meaning", it is provided with metaphor mechanism in like manner. Begin with semantic coherence, the metaphor of sign language creates semantic conflict between the source domain and target domain, and by solving the conflicts, new metaphorical meaning is created. While in the process, embodiment plays a role as basic for the cross-domain mapping. To understand the metaphor in sign language, we shall focus on the function of notice, persuasion and warning of the sign language.
Keywords:metaphor  sign language  cognition
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