创造品牌形象的茶包装设计

茶品牌形象是茶产品品牌化过程中的一个重要组成部分,茶包装设计是创造茶品牌形象的有效途径。通过研究茶包装设计的意义及构成要素,厘清创造茶品牌形象的包装设计定位,进而结合茶产品外包装的视觉形象设计、内包装的结构设计,以及系列茶包装设计的理论与实务阐述创造茶品牌形象的方法,探究实现茶品牌形象包装可视化的设计过程。通过对茶产品包装的设计,可以创造出易识别、有特色、能增值、树形象的茶品牌,从而更好的开拓国际国内市场。

Creating the Tea Brand by Packaging Design

Tea brand image is an important part of tea branding, as well as tea packaging design is an effective way to create a tea brand image. To clarify the design identity of the tea brand by analyzed the elements and meaning of tea packaging. In addition to elaborate the approaches and visual packaging process of creating a brand by researched the theory and practice of tea packaging design, structure design and a series of tea packaging design. We can put it into effect through the tea product packaging design to create a recognizable, distinctive, valuable and image-enriching brand.