| 体育传播中的媒介话语权分析——以电视体育传播为例 |
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| 引用本文： | 庹继光,田秋生.体育传播中的媒介话语权分析——以电视体育传播为例[J].广州大学学报(社会科学版),2008,7(5):63-68. |
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| 作者姓名： | 庹继光 田秋生 |
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| 作者单位： | 1. 四川师范大学,文学院,四川,成都,610068
2. 广州大学,新闻传播学院,广东,广州,510006 |
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| 摘 要： | 当今社会，电视在体育传播中居于主导地位，由此形成了特殊的媒介话语权。文章以电视体育传播为例，分析了媒介话语权的两个基本层次：信息内容所隐含的意识形态与信息内容所能发生的现实作用，认为电视体育传播的话语权主要来源于传播变形及其效果；并在此基础上，对体育传播中媒介话语权的异化及预防进行了探讨。
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| 关 键 词： | 媒介 话语权 电视体育传播 |
| 文章编号： | 1671-394(2008)05-0063-06 |
| 修稿时间： | 2008年1月23日 |
An analysis of the discourse right in sports dissemination──With TV sports dissemination as example |
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| TUO Jiguang,TIAN Qiusheng.An analysis of the discourse right in sports dissemination──With TV sports dissemination as example[J].Journal of Guangzhou University(Social Science Edition),2008,7(5):63-68. |
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| Authors: | TUO Jiguang TIAN Qiusheng |
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| Institution: | TUO Jiguang, TIAN Qiusheng ( School of Literature, Sichuan Normal University, Chengdu 610068, China; School of Journalism and Communication, Guangzhou University, Guangzhou 510006, China) |
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| Abstract: | Nowadays, TV plays a dominated role in sports dissemination and thus possesses a special right of discourse. With TV sports dissemination as example , the present paper discusses the two fundamental level of medium right of discourse the effects of the content and the ideology involved in it. The author believes that medium fight of discourse mainly comes from communication deformation. Based on this, the author analyses the alienation of medium right of discourse and attempts to find a way to guard against it. |
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| Keywords: | medium right of discourse television sports dissemination |
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