| 企业社会责任：提升竞争优势的战略诉求——以体育企业为例 |
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| 引用本文： | 洪克明,战炤磊.企业社会责任：提升竞争优势的战略诉求——以体育企业为例[J].扬州大学学报(人文社会科学版),2013(6):39-45. |
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| 作者姓名： | 洪克明 战炤磊 |
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| 作者单位： | [1]南京工程学院体育部,江苏南京211167 [2]江苏省社会科学院《江海学刊》杂志社,江苏南京210013 |
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| 基金项目： | 江苏省社会科学基金重点项目（09SHA001）; 江苏省高校哲学社会科学研究重点项目（2011ZDIXM003） |
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| 摘 要： | 体育企业积极履行社会责任既是顺应世界潮流的理性选择,又是基于外溢效应的社会担当,更是提升竞争优势的战略诉求。当前,我国体育企业积极履行社会责任的宏观氛围已经基本形成,一些行业龙头企业在履行社会责任方面发挥了良好的表率作用,但仍存在诸多突出问题,如内容与主体的双重结构矛盾、绩效水平偏低以及部分外资龙头企业的双重标准等。因此,必须依据企业社会责任行为的发生动力学原理,探讨体育企业社会责任的培育机制。
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| 关 键 词： | 体育企业 企业社会责任 外溢效应 |
The Social Responsibility of Corporations：Strategic Demands in Promoting Competitiveness |
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| Institution: | HONG Keming1, ZHAN Zhaolei (1. Section of Physical Education, Nanjing Institute of Technology, Nanjing 211167, Jiangsu, China; 2. Periodical Office of Jianghai Journal, Social Science Academy of Jiangsu Province, Nanjing 210013, Jiangsu, China) |
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| Abstract: | For sports enterprises,the active fulfillment of their social responsibilities follows the world trend,presents their social functions based on the spillover effects and is a strategic decision in promoting their competitiveness.At present,the macro environment for sports enterprises to fulfill their social responsibilities has formed and a number of industry leaders have played a good role model in this respect.However,there are still many outstanding issues,such as the dual structural contradiction of content and subject,low performance levels,double standards being employed in some foreign-capitalfunded leading enterprises and so on.Therefore,we must explore the fostering mechanism of sports corporate social responsibility in accordance with the genetic dynamics principles of corporate social responsibility behavior. |
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| Keywords: | sports enterprises corporate social responsibility spillover effects |
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