| 国企应着力打造人才品牌 |
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| 引用本文： | 任杰,王群.国企应着力打造人才品牌[J].河北理工大学学报(社会科学版),2003,3(2):58-60. |
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| 作者姓名： | 任杰 王群 |
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| 作者单位： | 临汾钢铁公司,运输部,山西,临汾,041000 |
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| 摘 要： | 人才资本是企业的第一资本。企业在广泛赢得市场的同时 ,要将创立并保持人才品牌形象纳入人才资源管理的战略目标 ,从而不断提高企业的核心竞争力
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| 关 键 词： | 国企 人才资本 品牌 |
| 文章编号： | 1671-1068(2003)02-0058-03 |
| 修稿时间： | 2002年3月10日 |
Establishing human capital brand for state enterprise |
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| REN Jie,WANG Qun.Establishing human capital brand for state enterprise[J].Journal of Hebei Polytechnic University(Social Science Edition),2003,3(2):58-60. |
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| Authors: | REN Jie WANG Qun |
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| Abstract: | The human capital problem is the first and the most important one of a corporation.The corporation should grasp the market widely. Besides, it should create and keep the image of the human brand, and meanwhile keep this as the tragic aim of the human resources management so as to promote the kernel competitiveness of the corporation. |
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| Keywords: | state enterprise human capital brand |
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