| 广告策划的十大误区 |
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| 引用本文： | 陈火金,涂小琼.广告策划的十大误区[J].北京工业大学学报(社会科学版),2003(Z1). |
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| 作者姓名： | 陈火金 涂小琼 |
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| 作者单位： | 北京工业大学人文社科学院，北京工业大学人文社科学院 北京 100022，北京 100022 |
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| 摘 要： | 从广告策划与其他策划的配合、广告策划的作用与思路、广告策划的具体实施等方面论述了企业在进行广告策划时最易陷入的十大误区,并提出了相应的解决方案,以促进企业广告的成功完成,使广告效益最大化。
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| 关 键 词： | 广告 策划 误区 |
Ten Misapplications of Advertising Strategy Planning |
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| CHEN Huo-jin,TU Xiao-qiong.Ten Misapplications of Advertising Strategy Planning[J].Journal of Beijing Polytechnic University(Social Sciences Edition),2003(Z1). |
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| Authors: | CHEN Huo-jin TU Xiao-qiong |
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| Abstract: | This article considers ten misapplications that enterprises tend to encounter when they make advertising strategy planning. To make these points clear, this study analyzes the cooperation of the advertising srrategy planning and other strategy planning, the functions and thinking of strategy planning, and the implement of strategy planning. A general goal of this article is to find the settlements for corresponding problems, so as to guarantee the success of advertising of enterprises and maximize the benefit of advertising. |
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| Keywords: | advertising strategy planning misapplication |
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