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辽宁省海岛旅游关键创新能力评价
引用本文:郑辽吉,马廷玉. 辽宁省海岛旅游关键创新能力评价[J]. 辽东学院学报(社会科学版), 2013, 0(5): 114-121
作者姓名:郑辽吉  马廷玉
作者单位:[1]辽东学院旅游学院,辽宁丹东118001 [2]辽宁省城乡建设规划设计院,沈阳110006
基金项目:辽宁省社会科学规划基金项目(L11BJL024);辽宁省教育厅项目(W2010158)
摘    要:海岛旅游创新是融合经济、社会及生态等要素于一体的综合创新,关键性创新要素对海岛旅游创新具有牵动作用。以辽宁省大鹿岛、大长山岛、小长山岛及菊花岛为例,选取产品、管理、信息及体制等维度要素构建融合创新能力评价体系,综合运用社会网络分析法(Social Network Analysis,SNA)与多准则决策分析法(Multi-criteria decision analysis,MCDA),以软件UCINET6.0及DEXi3.03为计算平台选取关键性要素并进行比较分析。结果表明:在海岛旅游创新网络构建中,共有可进入性、体验活动、易获取性、产品开发及个体参与等5个关键性要素;大长山岛和小长山岛是旅游创新能力最强的两个海岛。

关 键 词:海岛旅游  创新网络评价  社会网络分析法  多准则决策分析法  辽宁

Evaluation of Island Tourism Innovative Capacity in Liaoning Province
ZHENG Liao-ji,MA Ting-yu. Evaluation of Island Tourism Innovative Capacity in Liaoning Province[J]. Journal of Liaodong University :Social Sciences, 2013, 0(5): 114-121
Authors:ZHENG Liao-ji  MA Ting-yu
Affiliation:1. College of Tourism and Hospitality, Eastern Liaoning University, Dandong 118001, China; 2. Liaoning Urban and Rural Construction & Planning Design Institute, Shenyang 110006, China)
Abstract:With Dalu Island, the Great Changshan Island, the Small Changshan Island and Juhua Island as the example, an island tourism innovative capacity evaluation system was built with indexes of product, manage-ment, information and structure. Methods of social network analysis and multi - criteria decision analysis were used to compare and analyze the key factors of the evaluation with UCINET 6.0 and DEXi3.03. It was found that the ac-cessibility, experience activities, availability, product development and individual participation were key factors for building an innovative network of island tourism. The Great Changshan Island and the Small Changshan Island were more competitive in tourism innovation in the four islands.
Keywords:island tourism  competitiveness evaluation  social network analysis
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