形象权问题初探

形象权问题是近年来知识产权法领域内倍受关注的新问题,相关制度在世界范围内也处于逐步健全和完善的进程中。在我国这一研究刚刚起步,因此对于形象权的内涵、形象权制度保护的对象范围以及如何设计有效的救济和保护制度都成为关注的焦点。本文试图在分析具体案例的基础上论证现有法律制度的缺憾,从法律层面、社会层面和经济层面对形象权制度设置的合理性和必要性进行探讨;在考察和思辩国内外现有研究的前提下,对形象权的内涵进行合理界定;就保护制度的框架结构和具体设计提出相应的立法建议。

On Image Rights

Right of publicity is a new problem in the research field of intellectual property law. The system of the problem is still in the process of perfecting all world wide. In china, the research work being just at the beginning now, so the meaning, the protection scope of object and how to design the system of protection and relief of the right of publicity are still paid close attention. This paper try to prove the defects of system now available on the base of analyzing cases, and discuss the reasonableness and necessity of establishing the system from legal, social and economic aspects. Furthermore, the paper will define the meaning of right of publicity and put forward some advises on legislative work..