| 政治营销理论及其方法论意义述评 |
| |
| 引用本文： | 彭姝.政治营销理论及其方法论意义述评[J].晋阳学刊,2011(1):43-47. |
| |
| 作者姓名： | 彭姝 |
| |
| 作者单位： | 武汉大学政治与公共管理学院,武汉,430072 |
| |
| 摘 要： | 20世纪90年代始，政治营销理论在西方政治学界兴起。该理论借用市场营销的理论模型和方法论工具分析政治行为与政治过程，发展出一套适用于政治市场化运作的理论范式和策略工具，对西方民主政治的理论和实践都产生了巨大影响。用西方政治营销理论观照中国的民主政治实践，考察其在中国政治学研究中的方法论意义，有利于探究政治营销学研究在中国的发展现状和努力方向。
|
| 关 键 词： | 政治营销 理论范式 方法论意义 |
On Political Marketing Theory and Its Significance of Methodology |
| |
| PENG Shu.On Political Marketing Theory and Its Significance of Methodology[J].Academic Journal of Jinyang,2011(1):43-47. |
| |
| Authors: | PENG Shu |
| |
| Institution: | PENG Shu(College of Politics and Public Management,Wuhan University,Wuhan 430072,China) |
| |
| Abstract: | Since the 1990s,political marketing theory sprang up in the Western political science academia.It uses marketing theory models and methodological tools to analyze the political behavior and process,developing a set of political paradigm and tactic tools applied to market-oriented political operation,and plays a great part in the development of Western democratic theory and practice of politics. It is propitious to prove up the development and direction of political science in China,when we witness China's d... |
| |
| Keywords: | Political marketing Theory paradigm Significance of methodology |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
