| 培育江西中小企业自主品牌路径探析 |
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| 引用本文： | 周晓红.培育江西中小企业自主品牌路径探析[J].江西农业大学学报(社会科学版),2009,8(3):86-89. |
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| 作者姓名： | 周晓红 |
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| 作者单位： | 中共江西省委党校,工商管理教研部,江西,南昌,330003 |
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| 基金项目： | 江西省社会科学规划项目(05LS207);;江西省党校系统项目 |
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| 摘 要： | 自主创新是自主品牌的源泉,自主品牌是自主创新的结晶,自主创新能力最终要由品牌来体现。将一大批江西中小企业培育成强势品牌,将有助于加速江西经济的发展和提升江西的经济地位。在分析江西中小企业品牌现状的基础上,提出培育中小企业自主品牌的路径。
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| 关 键 词： | 江西 中小企业 自主品牌 |
On Transforming Small and Medium-sized Enterprises in Jiangxi into Competitive Self-owned Brands |
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| ZHOU Xiao-hong.On Transforming Small and Medium-sized Enterprises in Jiangxi into Competitive Self-owned Brands[J].Journal of Jianxi Agricultural University :Social Sciences Edition,2009,8(3):86-89. |
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| Authors: | ZHOU Xiao-hong |
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| Institution: | Business Administration Section;Jiangxi Party School of CPC;Nanchang 330003;China |
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| Abstract: | The capability of independent innovation inspires the creation of self-owned brands,and the capability of independent innovation is in turn reflected by brand.Cultivating a large number of small and medium-sized enterprises and transforming them into competitive brands will help Jiangxi accelerate its economic development and enhance the economic status of the province. |
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| Keywords: | Jiangxi small and medium-sized enterprises self-owned brand |
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