| 大学生网络订外卖现象及影响因素 |
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| 引用本文： | 吴铭,阮望舒,郑慧婧. 大学生网络订外卖现象及影响因素[J]. 当代青年研究, 2016, 0(5): 100-104. DOI: 10.3969/j.issn.1006-1789.2016.05.016 |
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| 作者姓名： | 吴铭 阮望舒 郑慧婧 |
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| 作者单位： | 上海大学土木工程系 悉尼工商学院 |
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| 基金项目： | 上海高校后勤2015年研究课题“O2O外卖模式对当前上海高校学生用餐影响及对策研究”的阶段性研究成果,项目编号20150901。 |
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| 摘 要： | O2O生活服务平台跨界覆盖高校学生学习、生活、课内外活动,网上订购外卖已经成为越来越多大学生的餐饮消费习惯。对上海大学生网上订购外卖现象的研究发现,大学生网上订购外卖的频率受到性别、上网时间、宅的程度、作息规律程度等因素的综合性影响。
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| 关 键 词： | 大学生 O2O 外卖 影响因素 |
Research on the Online Ordering Take-away Phenomenon and Its Influencing Factors of College Students |
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| Abstract: | O2O life service platform has a broad coverage of college students’ learning, living, internal and external activities, and online ordering takeaway has become more and more college students’ consumption habits. This paper will take students from universities in Shanghai as an example, describe the phenomenon of students’ online ordering take-away, and analyze the factors that influence the order behavior in the group level. The study found that the behavior of college students’ ordering take-away and the frequency is affected by gender, the length of internet time, the degree of “otaku”, the degree of regularity of routine and other factors. |
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| Keywords: | College Students O2O Take-away Influencing Factors |
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