四川国内旅游目标市场选择

国内旅游市场是四川旅游市场的主体,而开发国内旅游市场首要的任务就是进行市场细分,从中选择目标市场。根据Crampon提出的基本引力模型,即从客源地的出游力,目的地的吸引力,两地之间的距离等因素入手研究,四川的国内旅游目标市场应为:四川、重庆、陕西、云南、北京、上海、广东、江苏、浙江、河北为一级市场;福建、山东、海南、辽宁、广西、湖北、湖南、河南为二级市场;吉林、黑龙江、安徽、山西、江西、内蒙古、贵州、西藏、甘肃、青海、宁夏、新疆为三级市场。

The Target Market Selection of Domestic Tourism of Sichun Province

The domestic tourist market is the main part of Sichuan tourist market.The initial task of expanding the domestic tourist market is to subdivide the market and select the target market.Based on(Crampon's) basic attraction model,this paper analyzes three factors,i.e.,the tourist power of source(region,) the attraction of destination,the distance between the tourist's source region and destination,and argues that the target market of Sichuan domestic tourism should be divided into three levels.The(first-level) market includes Sichuan,Chongqing,Shaanxi,Yunnan,Beijing,Shanghai,Guangdong,(Jiangsu,) Zhejiang,and Hebei.The second-level market includes Fujian,Shandong,Hainan,Liaoning,(Guangxi,) Hubei,Hunan,and Henan.The third-level market includes Jilin,Heilongjiang,Anhui,Shanxi,Jiangxi,Inner Mongolia,Guizhou,Tibet,Gansu,Qinghai,Ningxia and Xinjiang.