报业组织核心竞争力的理论分析

报业组织核心竞争力是组织技能资本、组织资本和社会资本的有机整合,其本质是知识资本。具有四个特征:价值创造性、难以模仿性、可延展性和可自更新性。只有经过这四个特征参量检验的报业组织资源才能是核心竞争力的构成成分。作者构建了基于知识资本的报业组织核心竞争力的层次结构模型和三个要素整合协调的“弓弦箭”模型, 对其要素的相互作用机制作了初步的描述。

Theory on the Core Competence of the Newspaper Organization: Definition, Characters and Model

The core competence of the newspaper organization is the conformity of skill capital , organization capital and social capital which the newspaper organization holds. The nature of the core competence is a knowledge capital. There are four characters with the core competence of the newspaper organization: it can create value for stakeholders; it is difficult to imitate; it is flexible and it can innovate itself. I construct two models of the core competence of the newspaper organization based on knowledge capital. One is about the arrangement of the core competence; another is about the configuration of it.