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Strategic planning and inflation
Authors:D.E. Hussey
Affiliation:Harbridge House Europe, UK
Abstract:The author of this article argues that inflation is a neglected area in corporate planning despite the events of 1974/1975. The planning problem which companies face because of inflation is defined, while acknowledging that it is difficult to solve. Recent experience has shown that inflation has a direct impact on every major area of business. Thus it is essential that there is a meaningful attempt to handle these problems in planning. The author discusses his approach to grasping this nettle.
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