| Abstract: | Offshore activity in the North Sea is the first of a number of worldwide offshore developments that will take off in the next 10 years. Exploration is occurring at a dramatic rate off the coasts of a number of countries in South East Asia and is also taking place off the coast of Australia, Africa, South America, the United States and Canada. The North Sea will thus, in many cases, be the test bed for suppliers to the offshore industry. With all countries which have oil deposits off their coast being anxious to promote indigenous supply of products and services to the oil industry, competition in the world market will intensify. Only those companies who can establish their product and marketing strategies in the politically calm environment of the North Sea can hope to reap the rewards of what may turn out to be the world's fastest growing industrial market over the next 20 years. |
