国际商务交往中的语言文化差异研究

在国际商务交往过程中， ８５％ 的信息是通过语言交流的。但任何语言都是一定文化中的语言， 由于语言文化的差异而造成国际商务交往中的误解或失败的情况非常普遍。本文通过对国际商务活动中的言语语言差异， 包括词汇、句法、语域、文本差异和非言语语言差异， 包括手势语、体势语、时间语言、空间语言差异的分析， 揭示了因语言差异而造成国际商务活动中的文化冲突和商务失败的严重性， 及其内在的原因。探讨了如何避免国际商务交往过程中因语言文化差异而产生冲突的有效途径。旨在改善国际商务交往过程， 提高国际商务活动的成效

On the cultural Differences in Language in International Business Communication

About 85% of the information in international business is communicated by means of language, which is a part of a culture. The author of the paper holds the view that it is the cultural differences in languages that often cause misunderstanding or even failure in international business. The paper concentrates the discussion on the language differences in terms of both verbal (including lexicon, syntax, register and text) and non verbal(including body language, time and space) international business communication. The importance of cultural awareness in international business communication and effective ways of avoiding cultural conflict are also discussed.