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How to differentiate by price: Proposal for a five-dimensional model |
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| Authors: | Einar Iveroth Alf Westelius Carl-Johan Petri Nils-Göran Olve Mathias Cöster Fredrik Nilsson |
| Institution: | 1. EIS, Department of Management and Engineering, Linköping University, SE-581 83 Linköping, Sweden;2. Uppsala University, Department of Business Studies, Box 513, SE-751 20 Uppsala, Sweden;3. Jönköping University, SE-551 11 Jönköping, Sweden;4. Gotland University, SE-621 67 Visby, Sweden |
| Abstract: | |
| Keywords: | Price Pricing Price differentiation Price model Collaborative research Strategy |
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