| 论电视广告中人文关怀的展现 |
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| 引用本文： | 朱晶,马藜.论电视广告中人文关怀的展现[J].湖南人文科技学院学报,2008(3):96-99. |
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| 作者姓名： | 朱晶 马藜 |
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| 作者单位： | 1. 湖南第一师范学院,湖南,长沙,410205
2. 湖南人文科技学院,湖南,娄底,417001 |
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| 摘 要： | 电视广告中的人文关怀主要通过感性诉求、理性诉求以及感性诉求和理性诉求相结合的方式来体现.
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| 关 键 词： | 电视广告 人文关怀 感性诉求 理性诉求 |
On the Show of Humanity Loving Care in Television Advertisements |
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| ZHU Jing,MA Li.On the Show of Humanity Loving Care in Television Advertisements[J].Journal of Hunan Institute of Humanities,Science and Technology,2008(3):96-99. |
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| Authors: | ZHU Jing MA Li |
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| Abstract: | Humanity loving care in television advertisement is embodied by perceptual demand,rational demand and their combination.. |
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| Keywords: | television advertisement humanity loving care erceptual demand rational demand |
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