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基于应对等级的突发事件网络舆情热度分析
引用本文:曹学艳 张 仙 刘 樑 方 宽 段飞飞 李仕明. 基于应对等级的突发事件网络舆情热度分析[J]. 中国管理科学, 2014, 22(3): 82-89
作者姓名:曹学艳 张 仙 刘 樑 方 宽 段飞飞 李仕明
作者单位:电子科技大学经济与管理学院, 四川 成都 611731
基金项目:国家自然科学基金重点支持项目(91224001);中央高校基础科研经费项目(ZYGX2010J155)
摘    要:突发事件应对等级是应急管理部门采取应对措施的基础,而网络舆情热度是突发事件态势发展的一个重要因素。以应对等级为切入点,构建网络舆情热度评价指标体系,从不同应对等级和事件类型的角度选取8个典型案例,运用GooSeeker等工具进行案例数据挖掘,获得各突发事件的舆情热度值,进一步通过构建突发事件应对等级和舆情热度分析图,发现其存在"一致"和"不一致"的对应关系。研究结果表明:一方面,把突发事件应对等级引入网络舆情热度量表,使舆情热度的评价与政府发布的应对等级建立联系,评价指标更加完善。另一方面,获得不同对应关系下应对等级对舆情热度的指标贡献,对突发事件网络舆情应对提出了更有针对性和科学性的建议。

关 键 词:突发事件  应对等级  网络舆情热度  
收稿时间:2012-07-30
修稿时间:2013-04-28

Research on Internet Public Opinion Heat based on the Response Level of Emergencies
CAO Xue-yan,ZHANG Xian,LIU Liang,FANG Kuan,DUAN Fei-fei,LI Shi-ming. Research on Internet Public Opinion Heat based on the Response Level of Emergencies[J]. Chinese Journal of Management Science, 2014, 22(3): 82-89
Authors:CAO Xue-yan  ZHANG Xian  LIU Liang  FANG Kuan  DUAN Fei-fei  LI Shi-ming
Affiliation:University of Electronic Science and Technology of China, Chengdu 611731, China
Abstract:Emergencies level is basis for emergency management department to take response measures. Moreover, the network public opinion heat is an important factor in emergencies development. The scale of public opinion heat which contained emergencies level is constructed in this paper. Eight typical case from the perspective of different response level and event type are selected, and data mining softwares like GooSeeker etc.are used to get basic data and obtain the heat value of incidents. By building the chart which reflect the dual dimension factor of response level and public opinion heat, it can be found they have the corresponding relationship of "consistency" and "inconsistency". The rosults show that the scale of public opinion heat that contained response level make the heat of public opinion contact with the government response level, the evaluation index is more perfect. The heat index contribution of response level at the different correspondence is obtained public opinion strategies and propose recommendations are enriched and improved.
Keywords:emergencies  response level  internet public opinion heat  
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