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Judgments of the Carter-Reagan Debate: The Eyes of the Beholders
Authors:SIGELMAN  LEE; SIGELMAN  CAROL K
Institution:Lee Sigelman is Professor and Chairman of the Department of Political Science at the University of Kentucky. Carol K. Sigelman is Associate Professor of Psychology at Eastern Kentucky University. The data utilized in this paper were made available by the Inter-University Consortium for Political and Social Research. The data for the CBS News/New York Times Election Surveys, 1980, were originally collected by the New York Timesand CBS News and processed by CBS News and ICPSR under a grant from the Russell Sage Foundation. Neither the collectors of the original data nor the Consortium bear any responsibility for the analyses or interpretations presented here.
Abstract:In line with social-psychological theory and with findings fromprior analyses of the impact of televised campaign debates,the 1980 Carter-Reagan debate seems to have been interpretedlargely in light of preexisting candidate preferences. Knowledgeof whether a viewer intended to vote for Carter or Reagan and,for undecided voters, knowledge of position on the liberal-conservativecontinuum, permit accurate predictions to be made of judgmentsof who won the debate.
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