| 另一种表述——时尚期刊封面的文化和商业诉求辨析 |
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| 引用本文： | 王国伟.另一种表述——时尚期刊封面的文化和商业诉求辨析[J].同济大学学报(社会科学版),2011,22(3). |
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| 作者姓名： | 王国伟 |
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| 作者单位： | 同济大学人文学院,上海,200092 |
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| 摘 要： | 作为文化产业的基础板块--媒体格局中,现代时尚期刊身兼文化和商业双重属性,以市场主体参与完全的市场竞争,建构了一个现代文化消费背景下的媒体形态.本文意在通过研究现代时尚期刊品牌传播与商业信息传达第一要素--封面的文化与商业诉求的体现方式,对时尚期刊所负载的文化意义和市场价值进行理性的分析.通过这种分析,凸现现代时尚期刊的消费文化价值和其独有的产业特性,也为媒体的市场化、产业化转型提供实验性借鉴.
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| 关 键 词： | 时尚期刊封面 视觉研究 媒体转型 |
The Other Kind of Expression: Study of the Cultural and Commercial Appeal of the Fashion Periodicals |
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| WANG Guo-wei.The Other Kind of Expression: Study of the Cultural and Commercial Appeal of the Fashion Periodicals[J].Journal of Tongji University(Social Science Section),2011,22(3). |
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| Authors: | WANG Guo-wei |
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| Institution: | WANG Guo-wei (School of Liberal Arts,Tongji University,Shanghai 200092,China) |
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| Abstract: | The modern fashion periodicals belong to both cultural and commercial field.In the media world as the essential factor of culture industry,the fashion periodicals play subjective roles in the market competition and construct an important formation of the media under the background of modern culture consumption.This article is designed to rationally analyze the cultural and commercial meaning of the fashion periodicals through researching their covers,which are the key elements on the expression of the brand... |
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| Keywords: | covers of the fashion periodicals vision research media transformation |
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