Psychology's role in the conserving society

Because the earth's natural resources are finite and are growing increasingly more difficult to exploit, energy and resource conservation will soon become essential to our way of life. Psychologists and other social scientists can help in that transition, and recently they have begun to do relevant research in several areas: environmental pollution, recycling and solid wastes, reducing litter, and energy usage and conservation. Research approaches that have been used include studies of environmental and energy attitudes, behavioral research, social interaction studies, community conservation programs, and large-scale consumer research. More work is especially needed on the topics of transportation energy use, industrial and commercial energy conservation, and community action campaigns. Research efforts should increasingly utilize measures of actual behavior and actual energy usage, long-term longitudinal approaches, realistic field settings, and costeffective procedures. In addition to doing research, psychologists can contribute to the advent of the conserving society through program evaluation studies, proposals for innovation, dissemination of validated scientific knowledge, and offering policy advice.