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Using the port of entry report as a benchmark: Survey results of on-the-job training among public relations internship site managers
Institution:1. The University of Memphis, 495 Zach Curlin Street, 308 Elma Roane Fieldhouse, Memphis, TN 38152, USA;2. The University of Tulsa, 800 S. Tucker Dr., Helmerich Hall 302-B, Tulsa, OK 74104, USA;1. School of Mechanical Engineering, University of Science and Technology Beijing, Beijing 100083, China;2. Beijing Engineering Research Centre of Energy Saving and Environmental Protection, Beijing 100083, China;1. Collaboratory of AIDS Researchers for Eradication (CARE), Institute for Global Health and Infectious Diseases (IGHID), The University of North Carolina at Chapel Hill, 120 Mason Farm Road, 2060 Genetic Medicine Building CB 7042, Chapel Hill, NC 27599-7042, USA;2. Department of Social Medicine, School of Medicine, The University of North Carolina at Chapel Hill, 347A MacNider, Campus Box 7240, Chapel Hill, NC 27599-7240, USA;1. College of Life Sciences, Northwest A&F University, Yangling, Shaanxi 712100, PR China;2. College of Animal Science and Technology, Shaanxi Key Laboratory of Molecular Biology for Agriculture, Northwest A&F University, Yangling, Shaanxi 712100, PR China;3. Institute of Beijing Animal Science and Veterinary, Chinese Academy of Agricultural Science, Beijing 100194, PR China
Abstract:The more up-to-date educators are regarding what the public relations industry expects from students, the more lucrative are students’ opportunities for potential employment upon graduation. This study looks through the lenses of internship supervisors within the framework of the “Port of Entry” study. Its purpose is to determine the skills and professional characteristics site supervisors deem most necessary for interns employed in their organizations. Results (n = 109) indicate that in general, writing, oral, and organizational skills are most necessary for interns; professional characteristics include motivation and personality/attitude.
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