Five decades of Mexican public relations in the United States: from propaganda to strategic counsel

This article describes U.S. public relations for Mexico through a quantitative and qualitative content analysis of 940 Foreign Agents Registration Act listings from 1942 to 1991.The research delineates the shift from government to industry representation, the move from press agentry and public information to more research and counsel, centralization trends, and the evolving roles of U.S. public relations from technicians to public relations managers. The continuing robust technician role is confirmed.