Palestinian National Authority's public relations policies relating to Israel: Current attitudes among Palestinian officials and media experts |
| |
| Institution: | 1. School of Management, University of Quebec in Montreal, 315, rue Ste-Catherine Est, Montréal, Québec H2X 3X2, Canada;2. Department of Accounting, University of Quebec in Trois-Rivières, 3351 Boulevard des Forges, Trois-Rivières, Québec G9A 5H7, Canada;1. Department of Political Economy, King’s College London, Bush House, 30 Aldwych London WC2B 4BG;2. Department of Geography and Environment, London School of Economics, Houghton Street, London WC2A 2AE, UK;1. Essex Business School, University of Essex, UK;2. The American University in Cairo, Egypt;3. Newcastle Business School, Northumbria University, UK;4. Brunel Business School, Brunel University London, UK |
| |
| Abstract: | This study investigates attitudes about Palestinian public relations policies during the Palestinian struggle in the Israeli media war and future challenges that will face the Palestinian National Authority (PNA) in public relations planning. This study shows that Palestinian groups have mixed attitudes toward PNA's public relations plans and policies. The media experts tend to see the PNA's efforts as reactive, not pro-active. The experts think that PNA's main concern has been to follow up on daily political events, and thus its approach to public relations has been more of a reaction to Israeli practices rather than a strategic pro-active plan. |
| |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
