E-releases: A view from linguistic pragmatics |
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| Institution: | 1. Lessius Hogeschool, Sint-Andriesstraat 2, B-2000 Antwerp, Belgium;2. Ghent University, Department of Language and Communication, Hoveniersberg 24, B-9000 Ghent, Belgium;1. Federal University of Rio de Janeiro, Brazil;2. University of Gothenburg, Sweden and University of the Witwatersrand, Johannesburg, South Africa;1. Department of English, Purdue University, Heavilon Hall, 500 Oval Drive, West Lafayette, IN 47907, USA;2. Linguistics Program, Purdue University, Beering Hall, 100 North University St., West Lafayette, IN 47907, USA;3. Department of English, University of Central Oklahoma, 100 North University Drive, Edmond, OK 73034, USA;4. School of Humanities (Linguistics), University of Hong Kong, CRT-909, Run Run Shaw Tower, Pokfulam Road, Hong Kong;1. National Center of Excellence in Software, Chungnam National University, South Korea;2. National Center for Medical Information & Knowledge, Korea National Institute of Health, South Korea;3. Mibyeong Research Center, Korea Institute of Oriental Medicine, Daejeon, South Korea;4. Biomedical Knowledge Engineering Laboratory, School of Dentistry, Seoul National University, South Korea;5. Betty Irene Moore School of Nursing, University of California, Davis, USA;6. Department of Biomedical Informatics, School of Medicine, University of California, San Diego, USA |
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| Abstract: | In this contribution we present the results of preliminary linguistic pragmatic research on the impact of the Internet on press releases. Focusing on the preformulated nature of press releases, we propose a pilot study of two selected websites: the American Internet News Bureau (INB) and Belga direct, an on-line press release service of the Belgian news agency Belga. It is shown how a mix of virtual enthographic and discourse-analytic research methods can help shed new light on recent developments in the field of PR. |
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