Towards a postmodern understanding of crisis communication |
| |
Affiliation: | 1. Rotterdam School of Management, Erasmus University, PO Box 1738, Rotterdam 3000 DR, The Netherlands;2. Wharton School, University of Pennsylvania, 3730 Walnut St., Jon M. Huntsman Hall, Philadelphia, PA 19104-6371, United States;3. University of Amsterdam, Kloveniersburgwal 48, 1012CX Amsterdam, The Netherlands |
| |
Abstract: | From a postmodernist perspective, it is possible to see crisis as a disruption in the dominant narrative that members of an organization's power elite wish to perpetuate. The crisis itself often evolves into a multiplicity of competing narratives. Much standard advice given by crisis communication experts—such as to tell the truth, choose a single spokesperson, and establish a crisis command center to regain control of the crisis—sounds suspiciously like the self-protecting actions favored by the power elite within the organization. A postmodernist approach might instead favor mitigation of suffering, attention to dissent, and a polyvocal organizational response. |
| |
Keywords: | |
本文献已被 ScienceDirect 等数据库收录! |
|