Sustaining edges: CSR,postmodern play,and SMEs |
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| Affiliation: | 1. Laboratory of Theoretical Bases of Synthesis and Action Mechanism of Additives, Institute of Chemistry of Additives, Azerbaijan National Academy of Sciences, 1029, Baku, Azerbaijan;2. Laboratory of Bioregulator, Institute of Biochemistry of Biologically Active Compounds of the NAS of Belarus, 230030, Grodno, Belarus;3. Department of Natural Sciences, Western Caspian University, 1001, Baku, Azerbaijan;1. American University of Beirut, P.O. Box 11-0236/(Olayan School of Business), Riad El-Solh, Beirut 1107 2020, Lebanon;2. Xi’an Jiaotong-Liverpool University (XJTLU), International Business School Suzhou (IBSS), China;3. University of Birmingham, Birmingham Business School, UK;1. QUT Business School, Australia;2. Queensland University of Technology, Australia;1. Kamal Shair Endowed Chair in Responsible Leadership, American University of Beirut, Olayan School of Business, Bliss Street, PO Box 11-0236, Beirut, Lebanon;2. Trinity Business School, Trinity College Dublin, The University of Dublin, 183 Pearse Street, Dublin D02 F6N2, The Republic of Ireland;3. University of Sharjah, College of Business Administration, PO Box 27272, Sharjah, United Arab Emirates;4. American University of Beirut, Olayan School of Business, PO Box 11-0236, Riad El-Solh 1107, Beirut, Lebanon |
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| Abstract: | Globalization challenges organizations to make sustainable connections between enterprise, equity, ethnicity, and the environment. This article contends that to date, the main responses cluster round corporate social responsibility (CSR). It further claims that CSR often results from adverse publicity (and so has been defensive in nature, and reactive rather than proactive); and that its emphasis on corporations marginalizes small to medium enterprises (SMEs), who form a huge part of the world economy. The article illustrates how one SME, Dawnraid Entertainment, from the socio-cultural and geographical edge of Aoteoroa/New Zealand, responds by pioneering community-embedded enterprises. |
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