Imperializing spin cycles: A postcolonial look at public relations,greenwashing, and the separation of publics |
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| Institution: | 1. University of Ottawa, Telfer School of Management, 55 Laurier Avenue East, DMS 5150, Ottawa, ON, K1N 6N5, Canada;2. Carleton University, Sprott School of Business, 1125 Colonel By Drive, Ottawa, ON, K1S 5B6, Canada;1. The Lester E. Kabacoff School of Hotel, Restaurant and Tourism Administration, University of New Orleans, New Orleans, LA, 70148, USA;2. Department of Nutrition, Dietetics, & Hospitality Management, Auburn University, Auburn, AL, 36849, USA;1. School of Economics and Management, Tongji University, 1500 Siping Road, Shanghai 200092, China;2. College of Public Administration, Huazhong Agricultural University, 1 Shizishan Street, Wuhan 430070, China;3. Antai College of Economics and Management, Shanghai Jiao Tong University, 1954 Huashan Road, Shanghai 200030, China;4. School of Architecture and Built Environment, The University of Adelaide, SA, 5005, Australia;5. School of Public Affairs, Chongqing University, Chongqing 400044, China |
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| Abstract: | This article draws on postcolonial theory to critique ongoing neocolonial aspects of public relations theory and practice and especially the field's recent appropriation of terms such as “corporate social responsibility” and “sustainable development.” It positions such appropriation as a continuation of the old colonial strategy of reputation management among elite publics at the expense of marginalized publics. The article makes the case that public relations can only begin to be ethical and socially responsible if it acknowledges the diversity of publics, breaks down the hierarchy of publics, and takes into account the resistance of peripheral publics. |
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