Commentary: Professionals are from Venus,scholars are from Mars |
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| Institution: | 1. Perioperative and Critical Care Medicine Research Group, Royal London Hospital, London, UK;2. Barts and the London School of Medicine and Dentistry, London, UK;3. Leeds General Infirmary, West Yorkshire, UK;4. Nuffield Orthopaedic Centre, Oxford, UK;5. Faculty of Medicine, Imperial College London, London, UK;6. School of Medicine, University of Nottingham, Nottingham, UK;7. East and North Hertfordshire NHS Trust, Stevenage, UK;8. Worthing Hospital, Worthing, West Sussex, UK;9. Faculty of Medical Sciences, University College London, UK;10. Department of Plastic Surgery, Chelsea and Westminster Hospital NHS Foundation Trust, Chelsea, London, UK;1. Hunter New England Population Health, Hunter New England Local Health District, Booth Building, Longworth Avenue, Wallsend, New South Wales 2287, Australia;2. School of Medicine and Public Health, The University of Newcastle, University Drive, Callaghan, New South Wales 2308, Australia;3. Priority Research Centre for Health Behaviour, The University of Newcastle, Callaghan, New South Wales 2308, Australia |
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| Abstract: | Though public relations practice everywhere is suffering from low standards of professionalism, practitioners are hardly looking for support from public relations scholars. The question is why. This article argues that this is not because practitioners are reluctant to adopt the scholarly work that has been done, but because, in defining what professionalism is all about, practitioners and scholars live in different worlds. Coherence in views on professionalism can be seen as a prerequisite for development of practice. This article proposes a new model of professionalism in which certain values of previous views are adhered to and, where appropriate, partially integrated. |
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