从广告语言看制作主体的语文素养

随着科学的发展、社会的进步,广告已进入我们生活的方方面面。广告有"广而告之"的意思,它是广告制作者、厂商和消费者之间的纽带。厂商通过广告宣传自己的产品,达到销售的目的,消费者通过这些广告选择自己所需产品。广告语言是广告的灵魂,是广告制作者思维的结晶。同时,随着第八次课程改革的继续和深入,语文素养一词越来越多地被人们所提及。我们稍加注意就会发现广告语言和语文素养二者之间的结合点,广告语言体现了主体的读写能力,也体现了其态度、情感、价值观、而语文素养就包含了读写能力、态度、情感、价值观。广告语言是语文素养的体现。

Talking About the Chinese Quality of Producers from Advertisement Language

With the development of science and social progress,advertising has entered every aspect of our lives.Advertising is" well advertised," meaning that it is the link among advertising producers,manufacturers and consumers.Manufacturers advertise their products through advertisement in order to sell,through which consumers choose what they need.If paying attention to,we'll find the tie between the language of advertising and the quality of Chinese.Advertising reflects not only the literacy of the main aduertising body,but also their attitudes,feelings and values.The quality of Chinese includes the ability to read and write,attitudes,feelings and values.The quality of Chinese is also embodied in the language of advertising.