| 广西北部湾滨海体育旅游开发策略研究 |
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| 引用本文： | 容云,吴家琳,朱祥凤.广西北部湾滨海体育旅游开发策略研究[J].百色学院学报,2011,24(3):96-100. |
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| 作者姓名： | 容云 吴家琳 朱祥凤 |
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| 作者单位： | 1. 广州大学体育学院,广东广州,510006
2. 百色学院体育系,广西百色,533000 |
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| 摘 要： | 文章从广西北部湾的实际情况出发,分析了当前北部湾滨海体育旅游市场开发的优势、劣势及其存在的威胁,并在此基础上运用RMP分析理论,对广西北部湾滨海体育旅游产品体系的开发进行了较为系统的分析,提出了北部湾滨海体育旅游市场"加强宏观调控,制定可持续发展的体育旅游远景规划;加大促销宣传力度;积极培育旅行社、体育俱乐部成为体育旅游的市场主体;培养体育旅游人才,尽快完善体育旅游智力支撑"的开发建议。
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| 关 键 词： | 广西北部湾 滨海体育旅游 开发策略 |
A Study on Developing Strategies of Coastal Sports Tourism in Guangxi's Beibu Gulf |
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| Authors: | RONG Yun WU Jialin ZHU Xiangfeng |
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| Institution: | RONG Yun1,WU Jialin1,ZHU Xiangfeng2(1.School of Physical Education and Sports Science,Guangzhou University,Guangzhou Guangdong 510006,2.Department of Physical Education of Baise University,Baise Guangxi 533000,China) |
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| Abstract: | Starting from the actual conditions of Guangxi's Beibu Gulf,this paper tries to analyze the present advantages,disadvantages,and existing threat in developing coastal sports tourism market of Beibu Gulf.And on this basis,by using RMP analysis theory,it gives a systematic analysis for the development of coastal sports tourism products in this gulf.And it put forwards developing suggestions for such market as follows:strengthening macro-control and establishing sustainable developing programming for sports to... |
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| Keywords: | Guangxi's Beibu Gulf coastal sports tourism developing strategies |
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