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RESPONSE LATENCY VERSUS CERTAINTY AS INDEXES OF THE STRENGTH OF VOTING INTENTIONS IN A CATI SURVEY
Authors:BASSILI  JOHN N
Institution:Scarborough campus of the University of Toronto
Abstract:This CATI study compares two measures of attitude strength,accessibility and certainty, for the purpose of predicting discrepanciesbetween voting intentions and voting behavior. Accessibilitywas indexed by response latency to a voting intention questionand certainty by a question about the finality of the votingintention. Logistic regression showed response latency to bea better predictor of discrepancies between voting intentionsand voting behavior than certainty. The theoretical implicationsof this finding as well as the practical implications of a methodfor measuring response latencies in CATI election studies arediscussed.
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