网络时代期刊的品牌打造

网络时代,期刊业竞争日趋激烈,打造优质期刊品牌成为期刊生存、发展和胜出的关键。办刊人应改变过去期刊一元主体模式,建立多元主体模式,通过编者、作者、读者各主体间的交流、碰撞、互动,产生思想火花,产生合力。同时,还要打通并利用各种有效途径,开拓创新,前瞻运作,不断提升期刊的内涵和品位,优化期刊的整体质量,塑造出优质期刊品牌,以确立期刊在业界的地位,在竞争中发展壮大。

On the Creation of Periodicals' Brand in Network Age

In Network Age,the competition of the periodical circle is becoming fiercer and fiercer,and creating a brand of quality periodicals is a key to periodicals’ existence,development and triumph.Periodical runners should change the one-element main body mode of periodical editors,and establish a multi-element main body of participation of editors,authors and readers.Thus,stirring up sparks of thoughts and creating joined force through exchange,argumentation and interaction.At the same time,it is also nececcery to open up and take various effective measures to bring forth new ideas and make forward looking efforts so as to constantly enrich the connotations and raise the grade with an expectation of bettering the overall quality and building up an excellent periodical brand to ensure the position of the periodical in the circle.