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基于客户分级的供应链可承诺量配置决策
引用本文:丁松,陈淮莉.基于客户分级的供应链可承诺量配置决策[J].武汉理工大学学报(社会科学版),2012,25(3):334-338.
作者姓名:丁松  陈淮莉
作者单位:上海海事大学科学研究院,上海,200135
基金项目:上海市教委科研创新项目,上海海事大学科研基金
摘    要:依据客户等级进行可承诺量的配置决策,是提高客户服务水平,维护与优质客户关系并提升企业竞争力的关键。通过客户交易历史数据的分析以及对客户未来需求的预测,依据建立的客户分级规则确定客户等级,在客户分级的基础上,确定不同客户在不同配置策略下的惩罚成本,建立了以成本最小化为目标,多种策略结合的可承诺量配置决策模型,并结合具体案例分析了模型的可行性。

关 键 词:可承诺量  客户分级  配置决策

Allocation Decision of Acceptable Amount of Supply Chain Based on Customer Classification
DING Song , CHEN Huai-li.Allocation Decision of Acceptable Amount of Supply Chain Based on Customer Classification[J].Journal of Wuhan University of Technology(Social Science Edition),2012,25(3):334-338.
Authors:DING Song  CHEN Huai-li
Institution:(Science Research Institute,Shanghai Maritime University,Shanghai 200135,China)
Abstract:The allocation decision of acceptable amount based on customers levels is key for enterprises to improve the level of customer service,maintain the relationship with quality customers and enhance their competitiveness.Through the analysis of historical customers’ data and the prediction of future demand,setting the rate of customers according to the rules of customer classification,this paper figures out penalty cost on the basis of different customer levels and establishes a decision model aiming at the minimization of cost.At last this paper demonstrates the possibility of proposed model in specific cases.
Keywords:acceptable amount  customers classification  allocation decision
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