| 海外孔子学院网站新闻传播案例分析——以美国孔子学院为例 |
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| 引用本文： | 刘程,安然.海外孔子学院网站新闻传播案例分析——以美国孔子学院为例[J].武汉理工大学学报(社会科学版),2012,25(4):592-596. |
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| 作者姓名： | 刘程 安然 |
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| 作者单位： | 华南理工大学国际教育学院,广东广州,510006 |
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| 摘 要： | 选取美国孔子学院网站的新闻报道为研究样本,采用案例分析法,对孔子学院网站新闻传播的特点及存在的问题进行了分析,认为应大力提升孔子学院网站新闻报道的数量和质量,进一步丰富其报道技术形式,更多地体现网站新闻报道的人文关怀及汉语学习者的参与性,多途径增加反向链接的数量,提高反向链接的质量。
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| 关 键 词： | 美国孔子学院网站 新闻传播 案例分析 对策 |
News Propagation of Confucius Institutes' Websites:A Case Study of American |
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| LIU Cheng
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AN Ran.News Propagation of Confucius Institutes' Websites:A Case Study of American[J].Journal of Wuhan University of Technology(Social Science Edition),2012,25(4):592-596. |
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| Authors: | LIU Cheng AN Ran |
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| Institution: | (College of International Education,South China University of Technology,Guangzhou510006,Guangdong,China) |
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| Abstract: | Using the sample of news coverage on Confucius Institutes’ Websites in America,this paper makes within-case analysis and cross-case analysis on the characteristics and the problems of news propagation,and tries to provide some countermeasures for it: firstly,to enhance the quantity and quality and to enrich the technologies of the media report of websites of Confucius Institutes;secondly,to pay more attention to the humanistic care and interactivities of Chinese language learner;thirdly,to enhance the quantity and quality of reverse link. |
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| Keywords: | Confucius Institutes’ Websites in American news spread case study countermeasures |
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