Managing internal communication: How the choice of channels affects internal communication satisfaction |
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| Institution: | 1. Clemson University, Clemson, SC, USA;2. University of Minnesota - Twin Cities, Minneapolis, MN, USA;1. J. William and Mary Diederich College of Communication, Marquette University, Johnston Hall, Rm#423, Milwaukee, WI 53233, United States;2. The Media School, Indiana University 601 E. Kirkwood Ave., Bloomington, IN 47405-1223, United States;3. Doctoral Student, The Media School, Indiana University, United States;4. The Media School, Indiana University, United States;1. Department of Operations Management, College of Business, University of Dayton, 300 College Park, Dayton, OH 45469, United States;2. Kent Business SchoolUniversity of KentSail & Colour LoftThe Historic Dockyard, ChathamKent, ME4 4TE;3. Facultad de Economía y Empresa, Universidad Diego Portales, Avda. Santa Clara 797, Huechuraba, Santiago, Chile;1. Department of Strategic Communication, School of Communication. University of Miami 5100 Brunson Drive Coral Gables, FL, 33146;2. Department of Public Relations College of Journalism & Communications University of Florida |
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| Abstract: | As the environment of internal communication is continually changing for a multitude of reasons, especially new technologies, organizations have to adapt fast in their attempts to reach their employees. When deciding on the type of channel to use, internal communication managers should be aware of their employees’ preferences. The purpose of this study is to identify how the choice of internal communication media affects internal communication satisfaction. In order to explore this relationship further, we conducted an analysis of the most commonly used internal communication channels in ten large corporations and linked the results to employees’ satisfaction and media choice. By expanding the knowledge on preferred communication channels, we are hoping to provide some insight for better management of internal communication. |
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| Keywords: | Internal communication Internal communication channels Internal communication satisfaction Media richness theory |
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