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The knowledge construction network of engagement research: Examining scholars’ star collaborators,embeddedness, and influence
Institution:1. Clemson University, Clemson, SC, USA;2. University of Minnesota - Twin Cities, Minneapolis, MN, USA;1. Department of Media and Communication, City University of Hong Kong, M5085, 5/F, Run Run Shaw Creative Media Centre, 18 Tat Hong Avenue, Kowloon Tong, Hong Kong;2. Department of Media and Communication, City University of Hong Kong, M5009, 5/F, Run Run Shaw Creative Media Centre, 18 Tat Hong Avenue, Kowloon Tong, Hong Kong;1. Jack J. Valenti School of Communication, University of Houston, United States;2. Department of Public Relations, College of Journalism and Communications, University of Florida, United States;1. Department of Mass Communication, Advertising, and Public Relations, College of Communication, Boston University, 640 Commonwealth Avenue, Boston, MA, 02215, USA;2. Brian Lamb School of Communication, Purdue University, Beering Hall, Room 2114, 100 North University Street, West Lafayette, IN, 47907, USA;3. Department of Communication and Theatre, Emporia State University, 1 Kellogg Circle, Campus Box 4033, Emporia, KS, 66801, USA;1. School of Advertising, Marketing & Public Relations, QUT Business School, Brisbane, Australia;2. School of Communication, University of Technology Sydney, Australia;3. School of Humanities and Communication, University of Southern Queensland, Toowoomba, Australia
Abstract:Engagement is not new to the public relations lexicon. Yet, despite its significance in practice and the increasing scholarly attention, engagement has become a convoluted ideograph. Engagement has been critiqued as unorganized, lacking in a unified definition, and absent of a unified method of measurement. Still, it is a fundamental concept to the field. We take a network perspective to examine the construction of knowledge of engagement in the public relations literature. Broadly, we ask how scholars' direct and indirect connections influence our understanding of engagement? Using two bibliometric analysis techniques, we reveal and assess the connections among scholars, theories, concepts, and engagement types to inform future researchers’ scholarly endeavors into engagement.
Keywords:Engagement  Co-citation analysis  Sociology of science  Co-authorship analysis  Knowledge construction  Network analysis  Bibliometric analysis  Public relations scholarship
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