Exploratory Study of Public Relations Roles in Zimbabwe |
| |
| Affiliation: | 1. School of Journalism & Mass Communication, Texas State University, 601 University Drive, San Marcos, TX, 78666, United States;2. Digital Media Studies, College of Human Sciences and Humanities, University of Houston-Clear Lake, 2700 Bay Area Blvd, Houson, TX, 77058, United States;1. Hussman School of Journalism and Media, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States;2. School of Journalism and Mass Communications, College of Information and Communications, University of South Carolina, United States;3. School of Journalism and Mass Communications, College of Information and Communications, University of South Carolina, 803-777-2050, United States;4. Arthur W. Page Center, Bellisario College of Communications, Penn State University, United States;1. School of Advertising, Marketing and Public Relations, Queensland University of Technology, 2 George Street, Brisbane, QLD, 4000, Australia;2. School of Communication, University of Technology Sydney, 15 Broadway, Ultimo, NSW, 2007, Australia;1. College of Communication, Boston University, 640 Commonwealth Ave., Boston, MA, 02215, United States;2. School of Communication, University of Miami, United States;3. Hubbard School of Journalism and Mass Communication, University of Minnesota, United States;1. School of Advertising and Public Relations, University of Tennessee Knoxville, United States;2. Harrington School of Communication and Media, University of Rhode Island, United States |
| |
| Abstract: | This exploratory study examined the practice of public relations in Zimbabwe by surveying and understanding public relations roles typically practiced by Zimbabwean PR practitioners. Through the lens of systems theory, the research investigated whether the practiced public relations roles allow organizations to perform all three boundary spanning functions such as output, throughput, and input. The results confirmed prior theoretically and empirically derived typology of roles (technician, manager, strategist) from the African continent. However, the observed structures of public relations roles deviate from previous findings, indicating that Zimbabwean PR practitioners' professional roles may differ from those in neighboring countries. |
| |
| Keywords: | public relations roles boundary spanning Zimbabwe technician manager strategist |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
