Crisis collective memory making on social media: A case study of three Chinese crises on Weibo |
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| Institution: | 1. Department of Communications and New Media, National University of Singapore, Blk AS6, 11 Computing Drive, 117416, Singapore;2. Department of Science Communication and Science Education, University of Science and Technology of China, Jinzhai Road, Baohe District, Hefei, Anhui, People’s Republic of China;1. West Virginia University, United States;2. Department of Business Administration, School of Economics and Business, University of Chile, Chile;3. University of Memphis, United States;1. The George Washington University, Department of Engineering Management and Systems Engineering, Washington, DC, United States;2. The Johns Hopkins University, Paul H. Nitze School of Advanced International Studies, Washington, DC, United States;3. The Johns Hopkins University, Department of Computer Science, Baltimore, MD, United States;4. Institute for Data, Democracy, and Politics, The George Washington University, Washington, DC, United States;1. Department of Communication, North Carolina State University, Raleigh, NC, 27695, United States;2. School of Journalism & Media Studies, San Diego State University, San Diego, CA, 92182-4561, United States;3. School of Journalism and Communication, Tsinghua University, 119 Omnicom Building, Beijing, 100084, China |
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| Abstract: | Social media users collectively (re)construct narratives to create memories surrounding past crises. In this study, we connect the concept of collective memory with a public-oriented approach to crisis communication to examine how crisis response frames and collective memory narratives were displayed by different social actors (government, organizations, and publics) on one of China’s social media platforms, Weibo. Findings from a content analysis of 9238 unique posts on three national crises (the 2010 Yushu Earthquake, the 2015 Tianjin Explosions, and the 2018 Vaccine Scandal) reveal that Chinese publics tended to adopt social issue and blaming frames, while the government and organizations were more prone to using informing and corrective action frames. When recalling and reconstructing crisis memories, Chinese publics used more power and contestation narrative, while the government frequently adopted the nationalism narrative; with trauma being the predominant narrative displayed across the three crises and social actors. Crisis response frames of blaming, crediting, and corrective action were significantly associated with narratives of power and contestation, heroism, and nationalism, respectively. Theoretical implications for future research on crisis collective memory making on social media and suggestions for governmental crisis communication are discussed. |
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| Keywords: | Crisis communication Collective memory Social media Content analysis China |
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