The dialogic ladder: Toward a framework of dialogue |
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| Institution: | 1. Department of Strategic Communication, University of Miami, 5100 Brunson Dr, Coral Gables, FL 33146, USA;2. Department of Cinema and Interactive Media, University of Miami, 5100 Brunson Dr, Coral Gables, FL 33146, USA;3. Roberston School of Media and Culture, Virginia Commonwealth University, 901 West Main Street, Richmond, VA, 23284, USA;1. School of Communication/Digital Media Research Centre, Queensland University of Technology, Australia;2. Business School, University of Queensland, Australia;1. Erasmus School of Health Policy & Management, Erasmus University Rotterdam, the Netherlands;2. Radboud Institute for Health Sciences, Radboudumc, Nijmegen, the Netherlands;3. Erasmus School of Economics, Erasmus University Rotterdam, the Netherlands;1. Department of Communication, North Carolina State University, Raleigh, NC, 27695, United States;2. School of Journalism & Media Studies, San Diego State University, San Diego, CA, 92182-4561, United States;3. School of Journalism and Communication, Tsinghua University, 119 Omnicom Building, Beijing, 100084, China;1. Department of Journalism and Media Communication, Colorado State University, 1785 Campus Delivery, Fort Collins, CO, 80523, USA;2. The Media School, Indiana University, Bloomington, USA |
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| Abstract: | This paper articulates the existence of different forms of ‘dialogue’, ranging from the conduct of simple two-way communication through more interactive forms culminating in true (or capital D) Dialogue. The importance of, and rationale for, the making of these distinctions is discussed in relation to the theorizing and practice of dialogue in public relations. A framework encompassing variations on the theme of dialogue is proposed in the form of a dialogic ladder that reflects the everyday usage of the term, while also preserving the existence and distinction of the normative form.The clearer and more consistent conceptualization of dialogue resulting from the dialogic ladder will assist in developing teaching curricula and associated materials that enable future researchers and practitioners to distinguish between true Dialogue and other forms. The dialogic ladder contributes to the development of dialogue theory that either expands to include dialogue-in-name-only (Kent & Theunissen, 2016), or narrows its focus to consider only true Dialogue. It will also allow identification of situations in practice where two-way communication falls short of true Dialogue, and stimulate efforts to consider why this shortfall occurs and how it might be addressed—if the conduct of true Dialogue is deemed necessary and possible. Finally, the dialogic ladder provides an alternative perspective on the role of dialogue in the two-way symmetric model of public relations. |
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| Keywords: | True Dialogue Ladder Two-way communication Symmetry |
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