|
|||||
|
|
The early days of public relations in British Malaya: Winning the hearts and minds of the Empire |
|
| Affiliation: | 1. College of Communication, Boston University, United States;2. School of Communication, University of Technology Sydney, Australia;1. Hubbard School of Journalism and Mass Communication, University of Minnesota, United States;2. Department of Journalism, Ball State University, United States;1. Indiana University, The Media School, Franklin Hall, Room M130F, 601 E. Kirkwood Ave., Bloomington, IN 47405, United States;2. San Diego State University, School of Journalism & Media Studies, 5500 Campanile Dr., San Diego, CA 92182-4561, United States |
| Abstract: | This article traces the early form of public information services during the colonial period to provide new insights into the historical development of Malaysia’s public relations. The first formal information agency created in 1910 was based in London to promote the early practices of public relations for British Malaya and its interests in Britain. British consolidation during the years of economic boom and depression, until the achievement of Malaysian Independence, was aided by the early information services. The article makes an alternative argument about the beginnings of Malaysian public relations based on colonial economic and political interest as against other previously held views |
| Keywords: | British Malaya British empire Information department Information services Public relations Federated Malay States Empire Marketing Board William Taylor |
| 本文献已被 ScienceDirect 等数据库收录！ | |