建筑产品异质条件下的投标商报价策略研究

在建设工程领域投标报价过程中，如何确定建筑产品报价直接关系到投标商能否以合理的价格中标，以及施工企业今后的生存与发展。针对目前在建设工程报价决策研究中忽略了招标人对建筑产品可能存在偏好的缺点，提出应该将建筑产品的差异纳入建设工程报价决策之中。利用豪泰林线性模型来研究两投标商在建筑产品异质条件下的报价决策纳什均衡，得出:投标商建筑产品质量差异化程度越大，招标人对建筑产品的质量偏好越高，投标商的均衡期望收益也就越大。

The Research of Bidding Strategy Based on The Heterogeneous Construction Projects

In the bidding procedure of the construction field,how to determine the bid plays an important part in whether the contractor can win the bidding on reasonable price,and the existence and development of the construction enterprise in the future.In the present research on bidding decision for construction project,the tenderee's preference for the construction products is usually neglected.So,this paper puts forward that construction product differences should be put into the bidding decision for construction...