| 对零售业过度竞争解释的理论缺陷 |
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| 引用本文： | 吴小丁,王晓彦. 对零售业过度竞争解释的理论缺陷[J]. 浙江大学学报(人文社会科学版), 2010, 40(1): 196. DOI: 10.3785/j.issn.1008-942X.2008.10.091 |
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| 作者姓名： | 吴小丁 王晓彦 |
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| 作者单位： | 吉林大学商学院,吉林,长春,130012 |
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| 摘 要： | 竞争通常能提高经济效率,但现实经济社会中的确存在着竞争损失效率的情况,即过度竞争。现有理论定义了过度竞争的一般状态,但对过度竞争的深入研究主要集中在制造业,对零售业则关注很少。综合分析有关过度竞争的文献发现,如果用现有理论解释零售业的过度竞争,其定义无法体现零售服务价格的复杂性;低利润率和激烈的竞争手段这两个最基本的判断标准,在零售业集团化、多元化的新形势下,也显得含糊不清、难以衡量,特别是用竞争手段判断过度竞争行为时,缺乏必然的联系。而在进入成本和退出成本都比较低且地域竞争明显的零售业领域,为什么也会出现过度竞争,现有理论无法解释。
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| 关 键 词： | 过度竞争 零售业 竞争 竞争理论, |
Limitations of Excessive Retailing Competition |
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| Wu Xiaoding,Wang Xiaoyan. Limitations of Excessive Retailing Competition[J]. Journal of Zhejiang University(Humanities and Social Sciences), 2010, 40(1): 196. DOI: 10.3785/j.issn.1008-942X.2008.10.091 |
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| Authors: | Wu Xiaoding Wang Xiaoyan |
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| Affiliation: | Wu Xiaoding Wang Xiaoyan (School of Business,Jilin University,Changchun 130012,China) |
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| Abstract: | Competition can be helpful for enhancing economic efficiency. However,the reality of economy has indicated that there are some situations in which the efficiency is lost due to excessive competition. Some existing theories have defined the general state of the excessive competition,further research of which mainly focuses on the manufacturing and little has been done on the retail industry. By analyzing existing literatures of excessive competition,we find it difficult to embody the price complexity of reta... |
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| Keywords: | excessive competition retail industry competition competition theory |
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